Even mummy pig needs help
This light hearted yet powerful illustrations is part of an awareness campaign by The Masked Truth.
Using familiar cartoon style characters to soften a serious message, the image imagines a moment where even mummy pig faced with the fear and confusion that can come when social services intervene. Her worry is met with compassion and gentle reminder, Help is out there.
The message is that no family is immune to hard times, misunderstandings or systemic pressures. The goal of this campaign is to remind parents and carers that they don't have to do it alone.
When the system fails
This bold yet powerful advertisement is part of an awareness campaign by The Masked Truth.
The message is deliberately stark and confrontational, not to attack individual social workers but to highlight the serious allegations and livid experiences reported by many families navigation these systems.
While not representative of all professionals, some parents have faced scenarios where they believe dishonesty, procedural misconduct, or lack of child centred focus influenced life altering decisions.
The campaign seeks to, give voice to unheard stories, push for transparency, accountability and reform in social care and family court proceedings, encourage whistleblowing and ethical responsibility within the system by showing the public is paying attention and to prompt a public conversation about the need for better checks, training and support structures that serve families more fairly.
The visuals are designed to evoke discomfort, becauase these are uncomforable realities for many. The goal is not to demonise all social workers but to spotlight a system where bad practice too often goes unchecked.
The Masked Truth
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